1. Take a look at these hospitality trends to see what the best are up to. How can you integrate these ideas into your travel business? 

     
  2. Who’s Afraid of the Big Bad Review?

    Anyone who knows anything about marketing knows that "word of mouth" is the most effective medium. So, in today’s online society we can consider social media to be our new "electronic word of mouth" [eWOM] . For hoteliers, this manifests itself in the scary beasties that are online reviews. Leaving yourself  and your establishment open to such public critique can be unnerving, but it actually isn’t as bad as you think.

    Read More

     
  3. Is Your Hotel Making the Most of Travellers’ Facebook Obsession?

    image

    A recent study by Facebook found that travel is the topic that its users are most obsessed with. Whether it’s checking-in at the airport, sharing picture of them lounging on the beach, or an “I’m back home” status update, users stay connected to Facebook where possible throughout the trip.

    What does this mean for hoteliers? It means that your hotel needs to have all its bases covered when it comes to Facebook marketing.

    Read More

     
  4. We all know how crucial the internet is in all stages of travel planning, from dreaming of far-flung destinations, to researching flight prices and booking a hotel. Given the time that people spend on Facebook everyday, I’m not surprised that Facebook wants to focus on the travel industry in 2014. The advertising opportunities are endless. Wouldn’t it be great if you could go seamlessly from enviously drawling over you’re friend’s beach photos to booking the closest hotel to that beach…? Or when someone checks-in at an airport, with the status “Off to New York” you could click on a link to a flight comparison site…? 

     
  5. When successful, they become not only a place to stay but a reason for making the trip because they offer something distinctive that their guests seek out.
    — 

     Director of Marketing and Technology Services

     
  6. Use Vine to create sneek-peek videos of your guest rooms, communal areas or special events…

    hashtaghotel:

    Last month, Twitter announced the launch of its new video-sharing mobile application, Vine. Currently available to iPhone and iPod Touch owners, Vine positions the platform as a way “to see and share life in motion.” Like foursquare, Vine is a standalone application, accessible…

     
  7. hashtaghotel:

    One of the reasons I love working in hotels is you have the opportunity to create an experience … but the guest experience goes beyond the front desk check-in. The guest experience starts when they look for hotels and ends at checkout or when they return home. A GM at Hilton Memphis, wanted to…

     
  8. Mobile Website Optimization for Hotels.
TripAdvisor’s business blog has launched a series of blog guides on how to optimize your hotel’s website for mobile. 
Three key tips:
1. Branding: Keep it consistent with your main website, so that you users know they’re in the right place.
2. Navigation: Make sure fingers and thumbs navigation is easy.
3. Essentials: Small screens, small text…just include the basics.
If you follow these three tips you enhance the probability that someone will make a booking on your hotel’s mobile site. 
Read the full story here.

    Mobile Website Optimization for Hotels.

    TripAdvisor’s business blog has launched a series of blog guides on how to optimize your hotel’s website for mobile.

    Three key tips:

    1. Branding: Keep it consistent with your main website, so that you users know they’re in the right place.

    2. Navigation: Make sure fingers and thumbs navigation is easy.

    3. Essentials: Small screens, small text…just include the basics.

    If you follow these three tips you enhance the probability that someone will make a booking on your hotel’s mobile site.

    Read the full story here.

     
  9. 08:46 3rd Jun 2013

    Notes: 953

    Reblogged from emergentfutures

    Google reports that 77 percent of searches from mobile devices take place at home or work, only 17 percent on the move.
    — 

    The Rise of the Mobile-Only User - Karen McGrane - Harvard Business Review (via vanderwal)

    Which is why ‘mobile’ is the wrong adjective. These are ‘proximal’ devices: the ones we always have near to hand.

    (via stoweboyd)

     
  10. Chris Lake provides a great list of common travel website design errors that make life hard for the traveler. User experience is your number 1 priority if you want to sell your rooms on the internet. Take a look. You’ll definitely learn something.