A recent study by Facebook found that travel is the topic that its users are most obsessed with. Whether it’s checking-in at the airport, sharing picture of them lounging on the beach, or an “I’m back home” status update, users stay connected to Facebook where possible throughout the trip.
What does this mean for hoteliers? It means that your hotel needs to have all its bases covered when it comes to Facebook marketing.
For starters, you need a comprehensive Facebook page. This includes having easy-to-find contact details, great photos of your rooms and plenty of interesting content.
This page is not only useful for guests researching accommodation in your area, or following up on friends recommendations, but it’s also fantastic for getting live coverage from your guests (aka engagement) when they are staying with you.
When you give them the WiFi password you can recommend that they "like" your Facebook page too. If they are sufficiently impressed with where they are staying they will want to share it with their friends and family back home, e.g. “Just arrived @HotelX, enjoying a cocktail by the pool”. They may even include a photo and, hopefully, they will also tag your Facebook page in the photo.
This is the kind of money-can’t-buy publicity and one of the most powerful examples social media marketing…so what are you waiting for?
1. Update your page: contact info, photos, about.
2. Share interesting and engaging content: local events, developments, interesting guests, the weather forecast…if it’s good :)
3. Publicise the page “in house” and encourage your guests to “like” your page and tag it in their photos.
4. Engage with your guests past and present.
Follow these basic steps and you are bound to see positive effects.